09/05, 2009
Will Your Online Business Suffer With Google Caffeine?
If you own a small business and have a website that drives local traffic, you should pay close attention to the news about Google's new search engine called: Caffeine. As part of the pre-launch research, Google has made available a sample of their new search engine for testing purposes. Check it out at http://www2.sandbox.google.com/ (just copy and paste that url into your browser).You should definitely take the [...]
If you own a small business and have a website that drives local traffic, you should pay close attention to the news about Google's new search engine called: Caffeine. As part of the pre-launch research, Google has made available a sample of their new search engine for testing purposes. Check it out at http://www2.sandbox.google.com/ (just copy and paste that url into your browser).You should definitely take the time to search for the keywords you are targeting, and see if there are significant ranking changes.
My early testing revealed that many of the keywords my local Redding Search Engine Optimization business is optimized for were negatively effected. The top spots were almost always given to Web 2.0 listings like Facebook, Digg, and Ezine Articles. This is important for you to know because Caffeine is coming soon.
So if you want cover all of your bases, then you are going to have to include some of these web 2.0 SEO techniques to your business. If you don't you could ultimately lose a lot of revenue. So it's time to star content creation in a big way.
Begin using your articles to create web pages on sites like:
* Squidoo
* Blogspot
* Facebook Pages
* Twitter
Don't stop with that short list, find all possible sources of high authority social media that you can link back to your website. This will help your rankings with the Caffeine search engine as well as the current version.
Building back links to these content pages will be a crucial element to this strategy. Planning for them to rank well will have these Web 2.0 sites sending traffic to your business. This is essential to do until the mysteries of the new Google are understood.
Adwords will still be a powerful way to compete on the first page of Google for your search terms. If you currently use payed search then you will still be in a position to drive traffic even if you lose rankings in organic search. If not then get going now before Caffeine hits the internet.
My company Quantum SEM specializes in Redding Search Engine Optimization and Search Engine Marketing. If you live in far Northern California click one of these links to fill out our free website evaluation. We can design a plan to take complete advantage of the time before Google Caffeine goes live. Quantum SEM is the leader in Redding SEO and Chico Seo services.