Pleasant Ranch

For start up businesses, an effective marketing strategy that uses economical means possible is essential in establishing brand image. Using a custom poly packaging for your products that bear the name of your business company and products is a wise move. Not only it is an inexpensive advertising campaign, but it can also make your products stand out among other brands in the market. But, to come up for a design for your custom poly packaging will cost you money. The question is, is it expensive or not?

If you want to get the services of a professional graphic artist, you should be prepared to spend a lot of money. However, if money is not a problem, then it could be best to hire a professional graphics designer to do the job. This is a practical solution, especially if you don’t have the time or skills to do it. The other advantage of hiring a professional designer is that you can be sure of the result.

But, if you have the skills and knowledge of creating your own design, it’s going to cost you nothing. For as long as you are willing to take challenge of getting your hands dirty and unleashing that artist in you, creating your own design is a great idea. Just make sure you know how to use the software that creates graphic designs.

There are a few factors to consider when creating your own custom poly packaging. Texts, graphics or logos, and colors are the primary factors that will make or break your brand’s image. These factors are what customers and prospective clients will notice first. Therefore, you have to carefully and thoroughly consider these factors.

Other factor to consider is the type of material to use. Choosing either polypropylene or polyethylene (LDPE and HDPE) as materials for your custom poly material is dependent on your product. However, to give you an idea on how these materials can be made into what type of bags, please read on.

Polyethylene T-shirt Bags are what we commonly see in most stores since they are inexpensive. This is why they are given to customers for free.

Low Density Polyethylene (LDPE) T-shirt Bags are reasonably priced, durable and lightweight, so they can be used and recycled. However, the prints on this material may not be very impressive.

High Density Polyethylene (HDPE )T-shirt Bags are durable and can have more impressive prints due to its smooth and dense surface.

Polypropylene Bags – has different textures on each side – smooth and rough. It is stiff and strong so, there’s not need to use cardboard to add strength. They can be stylish and original because they come in a variety of colors.

Choosing the right material for your custom poly and using the right type to package your product is the first step to making it known that you care for your products’ quality. Using quality custom poly ensures that your products are free from factors that can be damaging such as dust and moisture. Thus, the quality of your products is maintained when it reaches your customers, increasing the probability of a repeat business or even attracting future clients.

Maryellen Lederman is an authority in the field of custom poly for a long time and manages a website about custom poly bags where you can find additional information to what you are looking for.